The Melania Trump Documentary: A $40 Million Flop? (2026)

Melania Trump's documentary, a $40 million rights acquisition and $35 million marketing campaign, has sold just one ticket in UK cinemas, sparking online ridicule and calls for a 'failure'. Amazon MGM Studios, despite high expectations, faced a chilly reception as the film's premiere in the UK was met with a single ticket sold for the first 3.10 pm screening at the flagship Vue branch in London. The film, which documents the 20 days before Donald Trump's return to power in January 2025, was also screened at the White House and set to have its official premiere at the Kennedy Center, a move that has sparked legal disputes. Netizens have reacted with humor, mocking the film's budget and ticket sales, with one user stating, 'I'm laughing so hard I scared my dog and almost peed my pants.' The documentary's performance in the UK contrasts with its high-profile release in 27 countries, raising questions about the effectiveness of its marketing strategy and the public's interest in the subject matter.

The Melania Trump Documentary: A $40 Million Flop? (2026)

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