The Super Bowl LX 2026: A Showcase of Style and Timepieces
Last night, the Seattle Seahawks triumphed over the New England Patriots with a score of 29-13 in an electrifying Super Bowl LX, marking its 60th year. Yet, beyond the thrilling touchdowns, the event was also a feast for fashion enthusiasts, particularly when it came to wristwatches.
Here, we highlight some of the standout timepieces worn by celebrities during this iconic night, including a fresh release from Audemars Piguet sported by the night's star performer, Bad Bunny, and a celestial creation from Patek Philippe showcased by Jay-Z.
Bad Bunny's Dazzling Choice
The Puerto Rican sensation and recent Grammy award winner, Bad Bunny, took center stage during the highly anticipated halftime show. He adorned his wrist with an exquisite piece from Audemars Piguet’s latest collection: the Royal Oak Selfwinding crafted in 18K yellow gold and featuring a striking malachite stone dial. This model, which debuted just days prior, comes in two sizes—37mm and 41mm—and is powered by the brand's in-house self-winding Calibre 5909, which boasts an impressive 60-hour power reserve and can withstand water exposure up to 50 meters.
Jalen Hurts: The Epitome of Elegance
Philadelphia Eagles quarterback Jalen Hurts was introduced during the pre-game ceremony as a “Super Bowl Legend.” However, it could be argued that his watch collection holds an equally legendary status. For this grand occasion, he chose to wear a classic Rolex Datejust 41 made from Oystersteel and yellow gold. This stunning watch features a celebratory champagne dial with a sunray finish, complemented by a Jubilee bracelet. The signature fluted bezel captured the attention of photographers throughout the event.
Travis Scott's Vintage Flair
When it comes to style, few match the trend-setting prowess of Travis Scott. For this event, he opted for a vintage Seiko Vintage c515-5000 Calculator, a highly sought-after timepiece that remains affordable now but could soon skyrocket in value. Produced between 1982 and 1989, this watch is crafted from stainless steel, featuring a light grey face and a unique 8-digit calculator alongside functions for alarms, lighting, and timers. It embodies a generation that values personal expression over mere price tags.
Jay-Z's Cosmic Statement
Hip-hop mogul Jay-Z showcased his extensive love for horology by wearing a remarkable Patek Philippe Celestial Grand Complications. This 44mm platinum masterpiece features a live sky chart illustrating the movement of stars and detailing the Moon's phases and orbit as viewed from Geneva. An elliptical frame on the crystal showcases the celestial display, while a central hand indicates the date—a true marvel for any watch enthusiast.
Tom Brady's Modern Classic
Audemars Piguet has revamped its Royal Oak Selfwinding Perpetual Calendar in a 41mm version that flaunts a full "Bleu Nuit, Nuage 50" ceramic case and matching bracelet, reminiscent of the original dial from 1972. Renowned horologist Tom Brady clearly appreciates this model. With a slim profile of just 9.5mm and water-resistant up to 50 meters, it features the new Calibre 7138, enabling calendar adjustments through the crown alone. The watch's blue Grande Tapisserie dial, realistic moonphase indicator, and white gold markers create a lightweight, scratch-resistant, monochromatic representation of one of AP’s flagship complications.
Christian Gonzalez's Pre-Game Style
The pre-game tunnel walk is always a moment to behold, as players showcase their fashion sense. New England Patriots cornerback Christian Gonzalez did not hold back, appearing in a striking Breitling Super Chronomat B01. This upgraded model in 18K red gold is paired with the signature Rouleaux bracelet and features a dial adorned with rose gold-tone hands, baton markers, three chronograph sub-dials, and a date indicator at six o'clock.
Roger Federer's Endorsement
Tennis legend Roger Federer continues to solidify his role as a brand ambassador for the Rolex Land-Dweller. The watch community celebrated the model's launch at last year's Watches and Wonders, praising its mechanics, dial design, and the nostalgic revival of its Oysterquartz case, offered in both 40mm and 36mm sizes, accompanied by a newly designed integrated bracelet. This anticipation leaves us wondering what innovations may soon capture our hearts and wallets at this year's upcoming event...
What do you think?
Which timepiece caught your attention the most? Do you believe that style should play a significant role in sports events like the Super Bowl? Share your thoughts in the comments below!
